A recent Fast Company article (for my part, a must-read for senior leaders) creates a compelling case on "Why Good Design Is Finally A Good Bottom Line Investment." But how many businesses today, particularly service businesses, are leveraging design as a decisive advantage? Truth is, even with Apple's rise and an increasing number of design disciples, not many.
A recent Fast Company article (for my part, a must-read for senior leaders) creates a compelling case on "Why Good Design Is Finally A Good Bottom Line Investment." But how many businesses today, particularly service businesses, are leveraging design as a decisive advantage? Truth is, even with Apple's rise and an increasing number of design disciples, not many.
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